Evaluation - Question 4

Who would be the audience for your media product?


When making my opening sequence, I always kept the target audience in mind. For ‘Free’ the intended target audience was teenagers, specifically those of ages 15-19. Allowing for a suitable window in the box office to make money as 15+ is a common certificate. This also allows me to use specific representations for the audience to relate to. Though by making the film a 15 age rating, it thus narrows the audience, but only slightly. The themes of violence and crime will, however, widens the target audience. With ‘Miramax’ distributing the film, it allows the film to reach a greater amount of audiences. The films below were distributed by Miramax:

 

The reason I chose 15 for my age certificate was because of the imitable themes and behaviours. I found during my research, that 15 was a common certificate in the crime genre. Some, however, were given an 18 rating due to the more frequent use of strong language and violent themes. Though, an issue with creating a 15 film is that it isolates the other half of the audience; the younger generation. Thus potentially damaging the admission sales. However, my target audience is between the ages of 15-19. I feel as if my film will typically be watched by males, as they are often more inclined to watch movies of this genre, whilst females would rather watch romance or comedies.

My target audience profile would consist of a 17 year old male, who has interests in the following genres; crime, thriller and coming-of-age.